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Gibson Mesa/Boogie

 
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NickS
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Joined: 14 Jan 2008
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Location: Nr. Basinggrad, UK

PostPosted: Fri Jan 15, 2021 10:20 pm    Post subject: Gibson Mesa/Boogie Reply with quote

I missed this
Gibson Announces Acquisition of Mesa/Boogie - Two Iconic Brands Come Together
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ekwatts
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Joined: 18 Apr 2006
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Location: Bongchester

PostPosted: Sat Jan 16, 2021 12:07 am    Post subject: Reply with quote

Gibson have an awful track record of buying and destroying otherwise good brands. So this could be extremely bad news. Didn't they basically fuck Trace Elliott some years back?
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kingkiller
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Joined: 02 Jun 2017
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Location: Michigan

PostPosted: Sat Jan 16, 2021 1:51 am    Post subject: Reply with quote

ekwatts wrote:
Gibson have an awful track record of buying and destroying otherwise good brands. So this could be extremely bad news. Didn't they basically fuck Trace Elliott some years back?


I heard that their stance on Mesa/Boogie is that they’re just under the Gibson umbrella, Gibson leadership won’t have any direct influence on Mesa/Boogie. That being said, if there’s some new Quad Rec Treadplate Mark 69 that sucks next year, we’ll know why
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sunshiner
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Joined: 02 Nov 2012
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PostPosted: Sat Jan 16, 2021 4:43 am    Post subject: Reply with quote

Am I tripping here or did at some point Gibson own either Danelectro or Jerry Jones because I vividly remember seeing the longhorn bass on their website like 10-12 years ago?
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Fakir Mustache
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Joined: 25 Sep 2013
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PostPosted: Sat Jan 16, 2021 7:54 am    Post subject: Reply with quote

They apparently had something to do with Orange.

https://orangeamps.com/articles/the-orange-gibson-years/
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Thomas
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Joined: 09 Oct 2008
Posts: 3316
Location: Glasgow, UK

PostPosted: Sat Jan 16, 2021 6:41 pm    Post subject: Reply with quote

They bought the Cakewalk Sonar DAW then killed it.

The positive thing is that the company who owns it now gives it away for free.

The main reason for the bankruptcy a few years ago was them buying up loads of unprofitable companies that they couldn’t actually afford.
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Bacchus
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Joined: 20 Apr 2006
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PostPosted: Sat Jan 16, 2021 7:49 pm    Post subject: Reply with quote

Thomas wrote:
The main reason for the bankruptcy a few years ago was them buying up loads of unprofitable companies that they couldn’t actually afford.


You would think that this isn't the same thing, that this is a different business model being pursued by more business savvy owners. Hopefully they leave Mesa alone.
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Thomas
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Joined: 09 Oct 2008
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PostPosted: Sat Jan 16, 2021 10:00 pm    Post subject: Reply with quote

We can hope. It seems that the only thing that’s consistent with Gibson is an amazing lack of consistency and flip flopping in decisions every 6 months or so. Their range pricing and model variations is totally mental too.

If Mesa is open to a sale I’d guess there must be something afoot over there. I’d rather Gibson take a run at their business than them just folding and going away.
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